Every summer, the Feria Internacional de Muestros de Asturias (FIDMA) turns Gijón into an epicenter of innovation, entrepreneurship, and business opportunities.
In its 2025 edition, held at the Recinto Ferial Luis Adaro, it brought together 748,884 visitors and dozens of leading companies in their sectors.
This year, at Lessthan3, we had the opportunity to be part of this major event alongside Banco Sabadell, participating in the GEN-E session: Entrepreneurial Generation, where we shared the stage with prominent figures from the Asturian business ecosystem.
[Watch a summary video of our participation in the event here]👇
During the fair, our colleague Ismael Pastor, Business Development Representative at Lessthan3, participated in a roundtable alongside:
The conversation was moderated by María Álvarez Pérez, Director of POS & eCommerce at Banco Sabadell, and revolved around the challenges, learnings, and opportunities of entrepreneurship in Asturias.
During the talk, Ismael highlighted the purpose behind Lessthan3’s founding:
“We were born in Asturias with a clear purpose: to revolutionize companies’ technological infrastructure with a holistic vision, prioritizing performance (DevOps), cost savings (FinOps), security (SecOps), and environmental sustainability (GreenOps).”
In his speech, Ismael shared a very clear example of how we work:
When platforms like Netflix foresee a massive increase in users, they need to scale their servers to maintain service quality. That’s where we come in:
✅ Performance (DevOps): optimization to respond to demand.
✅ Costs (FinOps): control and efficiency in scalability.
✅ Security (SecOps): protection of sensitive data in the cloud.
✅ Sustainability (GreenOps): Reducing of the digital carbon footprint 🌱, aligned with the 2030 Agenda.
That’s why we say we are like the Prosegur of the clouds: always vigilant of any incident that may arise in our clients’ cloud infrastructure.
[Video: Ismael explaining how we define ourselves]👇
Another aspect Ismael highlighted at FIDMA was what truly sets us apart in the technology market:
“Having anticipated these needs is relevant, but so is our holistic vision of how we understand and optimize our clients’ infrastructures.”
At Lessthan3, we don’t just offer services, but an ecosystem of comprehensive solutions:
✅ Customized services with meticulous requirements gathering.
✅ Data validation with our own internal platforms.
✅ Strategies based on a scientific method.
✅ Official reports certifying optimization and sustainability for public administration compliance.
✅ A 360º vision that combines performance, efficiency, and reduced environmental impact.
[Video: Ismael on our value proposition]👇
Our participation in FIDMA 2025 alongside Banco Sabadell has been an experience that reinforces our mission: to help organizations transform and optimize their cloud infrastructures with a sustainable, secure, and efficient approach.
We want to thank Banco Sabadell for creating this meeting point, María Álvarez Pérez for moderating the conversation, and all the professionals and attendees who shared this session with us.
We will continue working to always stay one step ahead, anticipating market needs and accompanying companies on their path towards responsible digitalization.
👉 Discover how at Lessthan3 we can help you optimize your technological infrastructures.